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SW engineering, engineering management and the business of software

2014 04 25

Notes on Chapter 2 of Authority by Nathan Barry

Continuing my experiment of publishing notes on what I read. Previously: Chapter 1.

Chapter 2: Basic Marketing

Before you spend months of your life creating something, you may want to test for some demand.


You’d be surprised how little it takes to become perceived as an expert.

Why Email?

He also goes into detail with two case studies:


Teaching is Marketing. Test demand. The classic, recommended method is to use a Wordpress landing page on the internet. Write three epic blog posts. That is enough to begin building trust and expertise. Use email as a second-level filter for customer demand. Love email. Dispense with any preconceived notions you have about email. Email has a lot of mechanical and historical advantages.

Other posts in this series:

you may also be interested in some of the greatest hits of

〜 You Should Foster a Culture of Readability

〜 The Customer's Semi-Lucid Trance State

〜 ARC Best Practices

〜 Weighted Credit Pools for API Rate Limiting

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