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2014 04 25

Notes on Chapter 2 of Authority by Nathan Barry

Continuing my experiment of publishing notes on what I read. Previously: Chapter 1.

Chapter 2: Basic Marketing

Before you spend months of your life creating something, you may want to test for some demand.

Content

You’d be surprised how little it takes to become perceived as an expert.

Why Email?

He also goes into detail with two case studies:

Summary

Teaching is Marketing. Test demand. The classic, recommended method is to use a Wordpress landing page on the internet. Write three epic blog posts. That is enough to begin building trust and expertise. Use email as a second-level filter for customer demand. Love email. Dispense with any preconceived notions you have about email. Email has a lot of mechanical and historical advantages.

Other posts in this series:



recently on amattn.com:

2014 04 23 〜 Developer Catnip

2014 04 21 〜 Notes on Chapter 1 of Authority by Nathan Barry

2014 04 02 〜 Useful Objective C Macros

2014 02 11 〜 Thoughts on API Design



greatest hits of amattn.com:

2011 12 07 〜 ARC Best Practices

2013 04 22 〜 Weighted Credit Pools for API Rate Limiting

2012 05 29 〜 You Should Foster a Culture of Readability

2011 11 16 〜 @amattn on iOS Prototyping

2011 10 15 〜 The Disposition of Objective-C




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